As we can all see, the picture speaks a thousand words. Being an advertisement for AIDS, the message is very clear- AIDS can destroy fertility and womanhood. Having no form of words such as slogans or tag lines whatsoever, the main aim is directed at the picture. Non verbal communication is used and we're able to perceive the image and its related message. The gun also symbolizes the impact of the virus, being painful and even fatal. The reason why we intepret this easily is due to past experiences and knowledge about AIDS that we've acquired along the way. We select the relevant info, organise, and inteprete them in the respective form. Also, a womanly figure is used to cater to women as the main target.