http://www.youtube.com/watch?v=chbjc-XDKLw&feature=related


Personally, I feel that this anti-gambling ad is effective in conveying its message. Although, it's short and simple, the technique used efficiently brings about the aim, which is to persuade the audience that gambling affects the families more than the gamblers themselves. Firstly, a dark and silent setting is used together with a small frame, which brings the focus onto the man(gambler). Oculesics is observed as we tend to look at his eyes, which depict his emotions. His tone is varied, with frequent pauses and staggering to show his anxiety and uncertainty about his problem. Pathos is also used through a small girl(daughter), whose face demonstrates fear. As usual, fear in children often melts our heart and we tend to give in to this emotion. Therefore, the audience will most likely empathize with the little child, especially those who have kids themselves, and change their mentality about gambling.